Optimize Alexa for your business

Users have a lot to like about Amazon’s innovative AI technology Alexa. It can perform simple tasks such as answering phone calls and making shopping lists while controlling your smart home devices. But Alexa can also be helpful to business users. Here is a list of other things she can do, especially in your office. […]

Master Microsoft Excel with these 3 tips

Digital literacy is all about mastering essential computer skills like navigating search engines and word processors. But one of the most crucial you need to learn is Excel. Check out these tips to be an Excel master. Pie and Sunburst Charts Everyone knows that bombarding stakeholders with endless numbers and decimal points is the wrong […]

How to market SMBs with Pinterest

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic. But wait, there’s more. Know your audience According […]

Utilize Snapchat for business growth

The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more – which one should they invest in? It’s important that the platform is simple, interactive, and touches base with […]

The new face of e-marketing: IG stories

Behind the application is the business, and behind the business is the need to drive revenue. With Stories, Instagram aims to capitalize on their platform and the enormous consumer reach it has — an impressive following of over 600 million monthly active users. Teaming up with global advertising giants, IG is now dipping its toes […]

Enhance networking with LinkedIn Alumni

Aside from having an up-to-date LinkedIn profile, there seems to be more waiting around than getting job interviews or receiving promotions. Why so? You’ve given all the relevant information needed to land a job, or to convince your boss that it’s time for you to step up the corporate ladder — but what else is […]

How to build a better chatbot

Before the US reached its current golden age, it went through a period known as the Wild West stage. This had less to do with cowboys and shootouts and more to do with limitless possibilities that can almost overwhelm you. That’s exactly where chatbots are today, With a myriad of ways to customize your chatbot, […]

Why your company needs to be on Instagram

“Double-tapping” is a phrase used to describe the liking of photos on Instagram, as a business you’d want to get as many double-taps as you can, but how? Should you invest in buying followers or start an excavation project in search of the genie lamp your parents buried in the backyard? Before breaking out the […]