EMC Corp., a leading provider of IT storage hardware solutions, developed a new index which showed that people behave as though privacy doesn’t matter to them despite them acknowledging it’s a top priority. This study, which included 15,000 consumers in 15 countries, revealed that while privacy is a concern, few are desired to do anything about it. According to EMC, this study revealed three paradoxes: while 91% of consumers say they want all of the conveniences and benefits of digital technology, only 27% were willing to trade privacy in return; Consumers usually don’t take any action to protect their privacy, as 62% of respondents said they didn’t change their passwords regularly and 30% said they don’t use password-protection on mobile devices; consumers freely share personal data on social media platforms, even though only 51% of respondents are confident that these services can protect their data and only 39% have confidence in the ethics of those organizations.
Interestingly, these attitudes varied from country to country. Germany, for example, was the most concerned about privacy and taking steps to protect it, whereas India was the least concerned. There were few differences based on gender, but women in the US were more inclined to protect their privacy, though the US as a whole fell in the middle of the aforementioned global spectrum.
With such laidback attitudes, it’s up to companies to take action to safeguard consumer privacy.