Your business can fight ‘rant’ sites

Your business can fight ‘rant’ sites

When a person searches for your company on Google or any other search engine and sees a negative review from a ‘rant’ site, it can have significant repercussions to your online reputation. That’s because more people are likely to see something, and even click on it, when a page turns up on the first page of search results.

How to diffuse negative online commentary

How to diffuse negative online commentary

Between the smartphones, iPads and desktops we all use, more and more people are spending hours of their day on the Internet. And at one point or another, someone is likely to say something bad about your business online. Whether it is true or not, you need to know how to respond when it happens so you can paint a positive image of your brand.

What a dislike button means for your business

What a dislike button means for your business

If you heard the recent news that a dislike button is coming to Facebook, you may have suddenly broken out into a cold sweat, fearing the negative repercussions it could have on your business. “What if customers dislike my posts or my business fan page?” you may think to yourself.

How to start your company’s ORM

How to start your company’s ORM

Almost every company out there has a website and social media presence, but the most successful ones also use Online Reputation Management (ORM). Simply having an online presence is no longer enough; your company must also be constantly monitoring it.

What businesses gain from online reputation

What businesses gain from online reputation

The Internet isn’t merely developing – it’s growing and expanding rapidly. For businesses, this means ample opportunity to extend their reach to a wider audience. When it comes to buying products and services, most people turn to the Internet for advice on the best providers.

5 mistakes that ruin your online reputation

5 mistakes that ruin your online reputation

Businesses are relying on social media more than ever to get their voices heard on the Internet. Social media is a powerful tool to connect with customers and to establish an online presence. However, so many companies make mistakes that are too important to ignore, and which could seriously damage your online reputation.

Tips to grow your social media audience

Tips to grow your social media audience

Does figuring out how to grow a social media audience for your business leave you scratching your head? Do you wonder if it even matters if you have a social media presence in the first place? If you’re asking yourself these questions, then look no further.

To connect or not: LinkedIn strangers

To connect or not: LinkedIn strangers

You just opened up your inbox to see a LinkedIn invitation to connect with John Doe. You’ve never met the guy, but your interest is peaked. “Is he a friend of a friend? Is he interested in hiring me? What’s his motive?” You might check out his profile to get a better idea about him, but then you reach a fork in the road.