Google is a company that excels at change, with the majority of the time producing reinvention that benefits all. The most recent change Google has made is to its Android Marketplace - embracing their motif of multi-platform integration. This latest update is a major one, set to affect a vast amount of users for the better.

Google have killed off the existing Android Marketplace and replaced it with Google Play. Android Marketplace was an Android only marketplace, and this did not mesh well with Google’s current goal of integration across platforms. What Google has done with Google Play is integrate movies, books, apps and music into one central hub. Any movies, music or books users have previously bought through their respective services have also been moved to Google Play.

The Marketplace, Music, Movies and Books apps have also been renamed: Google Play, Google Play Music, Google Play Movies and Google Play Books. This has been done to promote integration across the Google platform. You can buy a book from your tablet, start reading, switch to your phone and pick up where you left off. When you get to work, you can continue reading on your browser.

What does this mean for my business? If your company uses Android devices it means that the Android apps and other related software can be purchased all from the same place. It will also make it easier to roll out and install apps from one browser. Other than that, there aren’t that many major changes aside from the name changes - Google Play looks and acts exactly the same as the Android Marketplace.

This change seems to be for the good, and will give Android users a centralized place for their entertainment and apps. For more information on Android, or Google, please give us an email. We’re here to help.

Published with permission from TechAdvisory.org. Source.